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Ray Bans Sunglasses Sale.“On one side we respect where we came from, so we talk about heritage and authenticity,” explains Ray-Ban’s global brand director, Sara Beneventi. “We talk in some way about our past, but we always try to reinvent it. We don’t consider Ray-Ban a fashion brand; we’re more a kind of cool, trendy brand. But on the other side we want to make sure that it’s not just about design or style, but about quality, innovation and everyday comfort.”To celebrate the launch of the new collection, the brand held a party in the Garment District of Manhattan, which gave its name to the collection, where artists who work with each of the materials were commissioned to create original pieces tied to the collection – including a huge denim portrait of Debbie Harry –wearing Ray-Bans, naturally – by the artist Ian Berry.Replica Ray Bans Sunglasses.Musical performances from Blondie and the emerging band MS MR were chosen to represent the innovative spirit behind the collection and the brand’s ties to New York.Your dad probably watched  Miami Vice back in the 1980s. If so, get him a pair of Ray-Ban Clubmaster Wood sunglasses, which will have him looking and feeling like Sonny Crockett.  A variant of Ray-Ban’s long-running Clubmaster collection, they get their name from the wood that’s used in the glasses’ bridge.  Choose from walnut, maple, or cherry.The bridge on the Ray-Ban Clubmaster Wood sunglasses is treated and lined to protect them from surf and sand. Dad’s optometrist can even switch the lenses for his prescription for use indoor and out.Cheap Ray Bans Outlet.

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Cheap Ray Bans Store.“Following our successful collaborations in locations such as Oslo and Copenhagen, this latest European-wide activity with Ray-Ban takes partnership to a new level. As the category-leader, Ray-Ban has instant magnetism to attract shoppers in store, producing a positive impact on the Luxottica portfolio, the entire sunglasses category and total store sales”.Luxottica head of Global Channels Francis Gros added: “The universal appeal of sunglasses and the inherent link to the sun and summer holidays makes the category, in my view, one of the most important for summer tourists. This opportunity has gone untapped for too long, but, fortunately, mindsets are changing.“Premium sunglasses, produced under high-quality controlled standards, are designed to protect consumers’ eyes from the harmful rays of the sun,” Orsini said.Ray Bans Outlet Store.“Fakes not only deceive consumers, but also pose a threat to their health. This problem won’t go away until we start seeing tougher legislation against counterfeiters and consumers who knowingly purchase counterfeit goods.”Wayfarers were not the debut model in Bausch & Lomb’s Ray-Ban line, but they’re certainly the most famous. The shades that popularized antiglare eyewear were the company’s Aviators, originally developed in the ’30s for the Army Air Corps. They were as rationally designed as a B-17 bomber—the teardrop-shaped lenses shielded the full range of human vision. In contrast, the Wayfarers’ flared trapezoidal shape of 1952 was a design flourish akin to the Cadillac tail fin.Fashion Ray Bans Outlet.

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Cheap Ray Bans Sale.It’s incentivizing consumers to become “changiers” and submit ideas with the promise that the winning submission, as selected by fans, will win travel and lodging in a four-star hotel in New York City for a Ray-Ban event and also be featured on a billboard in Times Square.Other winners will have their entries featured in paid Facebook campaigns or showcased in Ray-Ban’s flagship stores in New York and London. They will also be shared on Ray-Ban’s social media accounts. The global #Campaign4Change campaign kick-off included a South Africa launch party last week.User video submissions so far include a pitch for Casual Everydays (as opposed to Casual Fridays) and another seeking support to save the unicorns.Cheap Ray Bans For Women.“Using humor to connect to consumers can be great if implemented in a non-offensive way to the masses,” Marci Troutman, CEO of SiteMinis of Atlanta told Mobile Marketer. “Finding the proper humorous message and crossing demographics while doing so is well worth the time and research to create the proper message for a win across the board.”It’s not all humorous. On a more serious note but still in line with the campaign’s defiant theme, Brianna Combs made her campaign to “Speak Your Truth.” She stopped pedestrians in New York to let them know she’s an ex-convict—and inviting them share their secrets and truth.Below, check out two of the submissions—Combs’ campaign and reinventing the high school marching band—followed by a NeverHideFilms original short, Saturday Night Cosmic Breakdown.Discount Ray Bans.

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Cheap Ray Bans Store.The folks at Ray-Ban are tired of seeing pictures of cats and food come across their social media feeds, so they are doing something about it. The Luxottica-owned sunglasses brand is asking consumers to share their ideas and dreams. Their mission, should they accept it: to “share the change you want for the world—show the world what you believe in, even if it’s unbelievable” and use the hashtag #Campaign4Change to pitch their world-changing ideas.Ideas include a woman who speaks out about her truth and invites others to do so, and a project to reinvent a high school marching band with an electric guitar and DJ with turntable.Cheap Ray Bans.Each idea is being voted on by fans who click on if an idea is smart, funny, sweet or weird.The bigger goal is to promote Ray-Ban’s innovative new products including the transparent Wayfarer and Aviator collection.The convention-defying user-generated #Campaign4Change campaign falls under the banner of Ray-Ban’s not-so-secret “The Order of Never Hide,” described as:The Order of Never Hide can not be put into words. But if it could, these would be the words we’d use: It is a movement established by humans – for humans – to preserve our most human qualities. Things like individuality, eccentricity, and the ability to rollerskate in spandex while singing La Cucaracha. We celebrate being comfortable in your own skin – and sometimes only your own skin. Put simply, our mission is to Never Hide.Fashion Ray Bans Outlet.

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Cheap Ray Bans For Men.Luxottica Global Channels and Gebr. Heinemann have intensified their activities with improved personalised spaces for the Ray-Ban brands across the retailer’s European operation, while reporting ‘high double-digit year-to-date growth’ as a result.Star performers within the Heinemann portfolio are reported to be Prada,Dolce&Gabbana, Emporio Armani and Persol, with ‘significant progress’ reported in the retailer’s total sunglasses category as a whole.The companies also  point out that ‘another key indicator of a flourishing sunglasses category’ is the healthy year-on-year increase in the average unit price of sunglasses sold by Gebr.Ray Bans Sunglasses Sale. Heinemann – pointing to a trend of shoppers ‘trading-up’ in sunglasses in travel retail.Personalised wall-bays also showcase the Ray-Ban range and segment it into sub categories such as ‘Icons, Tech, Lifestyle and Kids’, besides highlighting new collections.Commenting on the development, Jan Richter, Purchasing Director Fashion/Accessories, Gebr.Heinemann said: “We identified sunglasses as a key growth-driving category a number of years ago, and the performance we witness today is the result of strategic investment and brand partnerships where we share a common vision for the category.Cheap Ray Bans For Women.

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Cheap Ray Bans Store.If you prefer to make a statement with your shades, then Tom Ford provides the perfect way to do it. These glasses’ square, marble-look frames and dark lenses are unapologetically bold, giving a confident and slightly retro look to anyone who dares wear them.Delicate and neatly-designed – borrowing as many cues from optical glasses as sunglasses – these Hugo Boss shades are perfect for a classic, unshowy look. Combining black frames with gold detailing, they’re stylish and have a quiet confidence that makes them perfect for more formal settings.Ray Bans Outlet Store.The Persol pair is chic, well-built, and versatile enough that it will look good with most outfits and in most settings. They are of course fairly expensive – though far from the most expensive – but that price is reflected in their quality. And if you’re on a bit of a budget but have a bit more to spend, then the classic Wayfarers are relatively cheap for such iconic sunglasses, and have achieved that status for a reason – they’re sturdy, great looking and come in a huge range of colours.Cheap Ray Bans.

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Ray Bans Aviator Outlet.In 2000, all of Ray-Ban sales were for non-prescription sunglasses. Luxottica, tapping its core strength in the prescription-sunglasses area, brought Ray-Ban into its “optical” business three years later. Fast forward to 2015, and some 30% of Ray-Ban revenues come from prescription glasses, which are generally pricier and more profitable.Discount Ray Bans.Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations. Re-Mix now generates 40% of the brand’s online revenues. Last year, Ray-Ban also started offering its shades in new and unusual forms, selling Wayfarers made of leather, denim and velvet, among other materials.Cheap Replica Ray Ban Outlet.

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Cheap Ray Bans Sale.It was at that rock-bottom point that Italian eyewear giant Luxottica bought Bausch & Lomb’s eyewear brands, with Ray-Ban as the deal’s crown jewel. And thanks to an aggressive turnaround plan, Ray-Ban staged a remarkable comeback, one that it is working hard to keep going. In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales.Ray Bans Aviator Outlet. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.Before its decline, Ray-Ban had held a dominant spot in American popular culture, thanks to appearances in classic films from Breakfast at Tiffany’s to Top Gun. But looking to boost sales, B&L transformed Ray-Ban into a mass-market brandCheap Replica Ray Ban Outlet.

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Cheap Ray Bans.These nylon-framed sunglasses aren’t the most stylish on our list – they seem to take more cues from a spaceship than any classic eyewear. But that’s because they are expertly crafted for being active, helping you exercise while they stay sleek and secure on your head.H&M’s shades are perfect if you don’t want to splash out or just want to try out a look that you aren’t ready to commit to. These are eye-catching – with a bright blue lens and tortoiseshell frames made from plastic and metal – but still look conservative enough that you won’t feel like they’re too much of a statement.Discount Ray Bans.Kite makes beautiful, designer-quality glasses but is a little less known than some other big sunglass makers – though that’s not at all justified. The fine detailing and construction of these handmade, acetate-framed glasses makes them well worth their fairly high price. Unisex, round and not especially large, they require the right face to wear them nicely – but if you can pull them off then that same interesting silhouette means that they’re eye-catching, while allowing you to maintain a classic cool. They come in a range of lenses and frames – everything from a classic black frame with black lenses to a transparent crystal frame with bright, bronze-mirrored lenses.Cheap Ray Bans Sale.

 

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Ray Bans Outlet Sale.Worn by everyone from Steve McQueen to Ryan Gosling, these are stylish and timeless. They’re also built hardily and come in a wide array of different colours. Like Ray Bans, they are remarkably versatile, with the classic-looking, classy brown frames complementing most outfits. The fact that they fold up into a tiny bundle makes them very practical, too.Based in London and drawing on traditional, hand-made techniques, Cubitts makes sunglasses that are sturdily constructed but in no way hefty.Ray Bans Wayfarer Outlet. Finley crafted from acetate, all of the pairs have a slightly retro but not outdated style. We’ve gone for the Bingfield pair, but there’s a range of frames, colours and sizes available, too, in case this particular pair doesn’t suit – and all, helpfully, are priced at £125, making the choice much easier. There’s an option to add prescription lenses, too.A classic – and with good reason. The Wayfarers suit most faces – so long as you get the right size – and most outfits. What’s more, you can choose from a huge range of different styles and colours, which include everything from classic black to denim frames and bright pink lenses. The black pair looks timeless while the tortoiseshell-look pair keeps much of the same style but adds an interesting twist.Ray Bans Sunglasses Outlet.

 

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